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Print Media Guidelines

Print Media Adobe requirement

To view print advertisements, you must first install the free Adobe Acrobat Reader on your computer.

Print Media Guideline list

  • With the exception of adding your agency information and logo in the white space provided, print ads may not be altered, edited, or modified in any way without prior approval from Home Office Advertising.
  • Only our current logo will be accepted on co-op advertising. Reimbursement for ads using any former Auto-Owners logo will no longer be approved.
  • Co-op print ads must be re-approved annually.
  • Unless approved by your advertising specialist, advertisements not listed on this website will not be reimbursed.
  • The publication in which you place your ad will add your agency information. Our co-op program does not reimburse for production fees.
  • Auto-Owners Insurance does not have permission to use the Trusted Choice logo on our ads. You may not include this logo on any advertisements without written approval from Trusted Choice.
  • J.D. Power advertisements will no longer be reimbursed.
  • Farm ads may not be used in states in which Auto-Owners does not offer Farm Insurance. Auto-Owners offers a full farm program in the following states: GA, IA, ID, IL, IN, KY, MI, MN, ND, OH, SD, TN, UT and WI.
  • ATTENTION FLORIDA AGENTS: Please add the following disclaimer to all advertisements: "Contact [us or insert name of agency] to determine eligibility for property insurance in the state of Florida from a member of the Auto-Owners Insurance Group SM.”